This document will highlight the steps you need to obtain UTM Parameters from your web chat sessions. This only applies to live (web) chat, not SMS or Facebook Messenger interactions.

If you need further assistance, help or support, please contact support@alive5.com.

Why Would You Need This?

If you are focused on marketing attribution (trying to find out who or what ad campaigns are bringing you traffic) analyzing UTM Parameters (https://en.wikipedia.org/wiki/UTM_parameters) are a must.

If you are embedding the Widget Code on a web page, Alive5 will automatically capture UTM parameter variables and save them with the specific chat session.

Example: If a Facebook Ad sends a visitor to your website, it will append UTM parameters to your website URL:

https://www.example.com/page?&utm_campaign=campaign1&utm_medium=social&utm_source=facebook.com&utm_content=banner1

Then, you can go to reporting within Alive5, and download the Conversations report, and see all the captured UTM variables:

If you have any questions, please contact us at: support@alive5.com.